Snap Map

• Scaled an offshore team to increase our polygon tracing output by over 250% (Impacting Foot Traffic Insights, Check-Ins, & Actionmoji)

• Defined a new location taxonomy with over 1,500 place types for ease of scaling with third party sources

Revenue Product (Location Advertising)

• Scaled our location database to over 20 of our top markets with third and first party data, while ensuring maintaining high quality precision and recall metrics, and ensuring quality standards. This generated over $7 million in ad revenue utilizing location targeting and multiple core products were made possible with the database (geolenses, new geofilter locations, foot traffic insights, Maps check in features)

• Solar Eclipse Countdown Timer Geodata (Minute by minute breakdown across North America to power the timer in each area)

Snapchat Creative Tools (Community Filters)

• Community Moments: Created unique experiences based off computer vision to deliver unique filters when users took photos of identified objects

• Smart Location: Scaled our filter coverage to 100% coverage in over 20 markets, resulting in over 10 billion swipes and increased filter conversion rates due to over 500 new creative assets

• Multi Fence Creative: Scaled organic filters to over 80,000 unique locations in our top markets

• Geofilter Rotation: Increased filter carousel capacity, enabling additional localized creative and increasing submission rates within areas of existing filter coverage

Community Geofilter Team

• One of the founding members of the community geofilters team

• Designed over 200 community geofilters

• Managed and curated a database of over 2,000,000 filter submissions

• Improved internal tooling via automation and decreased the time spent per activation by over 75%

• Community Relations
○ Increased our reddit geofilter community subscriber base over 950%
○ Assisted community members via support channels